COMMERCIALS
 

At 19, while already working as a professional dancer, I was invited to one of the leading advertising agencies in Israel. They were stuck - a brilliant storyboard, but no movement concept. Within two days, we were already on set. The gimmick worked perfectly, and I had a strong feeling that there was something about the world of advertising that truly intrigued me. Since then, I’ve worked as a movement director, creative director, and performer in over 12 commercials.